Keyword search matches words, while semantic search reads the intent behind a query and maps it onto product attributes and descriptions.
How to use the term
What to read alongside
This term is worth reading together with the neighbouring concepts in its section and the Gravity AI launch scenarios it belongs to.
Glossary section
The architecture patterns behind search by meaning, answers grounded in store data and the quality of the top results in the list.
What it is
Keyword search matches words, while semantic search reads the intent behind a query and maps it onto product attributes and descriptions.
Example in ecommerce
When a shopper types "quiet robot vacuum for an apartment with pets", the semantic layer finds the right models even though no SKU name carries that wording.
Business impact
Cuts the share of empty or weak result sets and improves conversion on search sessions.
A fit for terms about search by meaning, the architecture behind the results and product discovery.
Shows how AI terms turn into a real decision flow inside the product page.
Collects the product scenarios in one place and is the starting point for a demo.
We will show which scenario to start with, how to tie it to metrics and where measurable results come fastest.