Shopper 01
Browses lightweight sneakers in neutral colors
Assistant's answer
I will start with lightweight models for long walks, in gray and off-white.
ComfortNeutral colorsEveryday
A Gravity AI capability
Personalization for the ecommerce experience
Gravity AI uses interests and past actions so shoppers find what they need faster, and the store keeps their interest alive between visits.
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Matched to the shopper's interests
Soft shapesLight tonesFor the living room
Personal choice
One query, different answers
The assistant starts from what it already knows and asks only for what is still missing.
Shopper 02
Looks at running shoes and likes bright accents
Assistant's answer
Here are running models with cushioning and bold color accents.
RunningCushioningBright colors
Why personalization pays
Easier for the shopper to choose, easier for the store to close the interest
For the shopper
Finds the right fit faster
No need to restate preferences on every visit
Sees the closer-matching options right away
Understands why a product made the list
For the store
Keeps the interest already shown
Carries context between visits
Uses shopper behavior in every conversation
Helps carry the choice through to a fitting product
How it works
Actions become sharper AI product recommendations
Gravity AI joins shopper behavior with the current request, with no separate questionnaire.
01
Notices the interest
Takes product views, wishlists, carts and purchases into account.
02
Reads the preferences
Finds recurring categories and the product traits that matter.
03
Sharpens the selection
Joins the known interests with the shopper's current request.
The details, briefly
What matters to know
Which shopper actions does Gravity AI use?
Product views, wishlist and cart additions, and purchases. Those actions show what matters to the shopper right now.
What happens when the shopper is still unknown?
Personalization starts from the first action. While data is thin, the assistant leans on the current request and asks only the necessary questions.
Does personalization carry between web and app?
Yes, if the store passes a single user identifier. Actions on either surface then add up into one shared context.
Which wins: past interests or the current request?
The current request always wins. Past actions help start the match more precisely, but they never lock the shopper into old preferences.
We will show personalization on your own products
We take a few products and show how one query turns into different shortlists, shaped by each shopper's interests.