What it is
A practical definition
Alignment is the set of methods that make model behavior more useful, safe and predictable, including instruction tuning and reinforcement learning from human feedback.
Example in ecommerce
In eCommerce that means the assistant does not invent facts, does not argue with catalog data and keeps its tone inside brand guidelines.
Business impact
Builds trust in the dialogue, lowers reputational risk and makes AI scenarios easier to ship to production.