Personalization adapts results and recommendations to the individual shopper, their interaction history and the context of the current session.
How to use the term
What to read alongside
This term is worth reading together with the neighbouring concepts in its section and the Gravity AI launch scenarios it belongs to.
Glossary section
Terms where AI meets eCommerce: product selection, the guided dialogue, personalization and the mechanics that grow average order value.
What it is
Personalization adapts results and recommendations to the individual shopper, their interaction history and the context of the current session.
Example in ecommerce
If a shopper usually picks certain brands and a certain price band, the assistant can shift recommendations into that zone right away.
Business impact
Raises recommendation CTR, conversion, AOV and the odds of a repeat purchase.
A fit for terms about search by meaning, the architecture behind the results and product discovery.
Shows how AI terms turn into a real decision flow inside the product page.
Collects the product scenarios in one place and is the starting point for a demo.
We will show which scenario to start with, how to tie it to metrics and where measurable results come fastest.