These are the mechanics for offering a companion product, a better-fitting model or a ready-made bundle without pressuring the shopper.
How to use the term
What to read alongside
This term is worth reading together with the neighbouring concepts in its section and the Gravity AI launch scenarios it belongs to.
Glossary section
Terms where AI meets eCommerce: product selection, the guided dialogue, personalization and the mechanics that grow average order value.
What it is
These are the mechanics for offering a companion product, a better-fitting model or a ready-made bundle without pressuring the shopper.
Example in ecommerce
On a smartphone page the assistant can pick compatible accessories and explain why those particular ones fit this shopper's scenario.
Business impact
Grows average order value, attach rate and revenue per order without aggressive promo mechanics.
A fit for terms about search by meaning, the architecture behind the results and product discovery.
Shows how AI terms turn into a real decision flow inside the product page.
Collects the product scenarios in one place and is the starting point for a demo.
We will show which scenario to start with, how to tie it to metrics and where measurable results come fastest.